Cyber-security blog series for Telstra

I've been working for a while for Waters Agency on one of their key clients, Telstra Ventures, a leading Silicon Valley-based VC fund aligned to Australia largest telecoms operator, Telstra.

Part of the brief has been to showcase the VC's expertise in areas such cloud, security and network tech, amplifying its investments in this space. At the same time, we were tasked to align the strategy with Telstra EMEA, including its managed and professional services arm, Telstra Purple.

One initiative undertaken was a blog series based on a recent Telstra EMEA report around the impact of COVID on European businesses. These articles were required to promote the both the report findings and bring in expert commentary from the relevant Telstra Ventures portfolio companies. I therefore produced three articles on how the pandemic has fundamentally changed the nature of the cyber-security threat. Each article was able to feature several portfolio companies, serving to amplify Telstra Ventures' success in investing in start-ups that are providing innovative solutions to rapidly evolving cyber-security challenges.

The series also served as an ideal vehicle to extend the life of the report and showcase thought leadership and domain expertise. The links are below:

Cyber criminals target the weakest link in the supply chain (April 2021)

The pandemic has unleashed a new era of cyber criminals – but CISOs are fighting back (May 2021)

Remote working key to business agility, but mobile and cloud security will be critical to success (June 2021)